Betfred extends British Masters title sponsorship

Betfred has agreed a new two year extension as title sponsor of the European Tour’s Betfred British Masters following the conclusion of this year’s tournament at Close House.

The UK based bookmakers Betfred has renewed its agreement which began in 2019 when Tommy Fleetwood hosted the popular European Tour event at Hillside Golf Club. That was Betfred’s first foray into golf sponsorship and the initial deal continued with this year’s tournament at Close House, where former World Number One Lee Westwood hosted the event for the second time.

Renato Paratore won the tournament, which marked the full resumption of the European Tour’s 2020 season and the start of the new six tournament UK Swing, all of which is underpinned by the European Tour’s #GolfforGood initiative which will run for the remainder of the year.

Betfred made a significant contribution toward #GolfforGood, donating £50,000 to the tournament’s Official Charity, the Sir Graham Wylie Foundation, for Jack Senior’s hole in one on the 14^th hole along with a further £16,000 – £1,000 for each birdie posted by Westwood. The European Tour also donated £50,000 to the charity with this year’s tournament played behind closed doors due to the Coronavirus pandemic, but the event had previously been a hugely popular one amongst fans since returning to the schedule in 2015 following a seven year absence.

Betfred boss Fred Done said: “I am delighted to announce an extension to Betfred’s commitment to the British Masters.  Despite the obvious challenges of staging this year’s tournament, both the European Tour and Close House have done a tremendous job.

“We have had two fantastic hosts in Tommy and Lee, and I’m looking forward to more of the same next year at the 2021 Betfred British Masters.”

Keith Pelley, Chief Executive of the European Tour, said: “Betfred have been a terrific partner over the past two years and they have been incredibly supportive over the past few months during the various challenges brought about by the pandemic.

“We are therefore delighted they have agreed to extend their sponsorship of the British Masters for an additional two years, which speaks volumes about their commitment to this tournament and our Tour.

“I’d like to personal thank Fred Done and the team on behalf of all our players and we look forward to continuing the partnership over the next two years, adding to the proud history of this tournament.”

Former World Number One, Lee Westwood, who hosted this year’s event at Close House, said: “It’s brilliant that Betfred have stuck with us through the good times but also now through the more challenging times. Fred Done and his whole team have done everything we’ve asked from them.

“It’s good to build up these relationships and keep them coming back year after year. They get to know what the Tour can provide and we know what Betfred want from the tournament themselves, so it is lovely they are staying involved.”

Betfred was founded by brothers Fred and Peter Done in 1967 and was first established as a single shop in Ordsall, Salford. It is now one of the UK largest bookmakers sponsoring Rugby League’s Super League, Championship and League One, the World Snooker Championship and World Matchplay Darts, while in football Betfred sponsors the Scottish League Cup.